Pete, I think I understand what you are thinking. I've thought the same about my stuff also. Aesthetically pleasing, technically good but not too meaningful stuff is becomming a bit of a commodity these days. Good exposure, focus, processing and composition etc are all pretty easy for lots of people now. I feel it's a bit 'click, nice, click, nice, nice, next, next' sort of experience. On the other hand, some people have figured out how to restore interest. There are often great series and features in filemagazine.com, I think.