It's good you're asking yourself this question IMO.

When I saw your question posted on Twitter I instantly thought 'HDR'. As you've pointed out, a large percentage of your shots aren't HDR at all but each is heavily post-processed IMO. As a result, I think you're correct - people know you for your PP style rather than the genre of photography you shoot.

I guess the question you're presenting boils down to who is going to employ you for what job? For those prospective clients you've never had contact with previously, what will lead them to pick up the phone to you rather than the other hundreds of photographers who are all vying for business?

That's a difficult one. I've been following the excellent video posts on http://www.zarias.com/ (I can't remember which episode it was when he addressed this question, but I think it was: http://www.zarias.com/?p=330 ), I think it'd be very worthwhile you checking out a few of his videos.

If photojournalism is your chosen genre maybe it's time to really get out of your comfort zone? Is there any project *away from Liverpool* which you'd really like to document?

Where Nachtwey is known for his war photography (and is now documenting the fight against AIDS & TB), and Burtynsky is known for documenting the affect of mans industry on the landscape, what is your passion?